200 creators. 35 markets. 50 American Eagle doors.
CRWD is deploying 200 vetted creators into American Eagle stores across the country to produce authentic in-store content at scale. The campaign has not launched yet — this data room opens with creator tracking, and expands into verified purchases, audience insight and content performance as each phase goes live.
Program at a Glance
Scope locked with the American Eagle team. These are commitments, not projections.
National Coverage Plan
Creator allocation derived from the confirmed door list — four creators per activating door.
Campaign Roadmap
The data room unlocks new modules as each phase activates — nothing shown before it's real.
- Program DesignComplete
Door list confirmed (50 doors), market map, creator brief and content pillars locked.
- Creator RecruitmentIn progress
Sourcing and vetting 200 creators across 35 metro areas on the confirmed door list.
- Store AssignmentNext
Each confirmed creator matched to a specific American Eagle door and visit window.
- In-Store DeploymentUpcoming
Verified store visits with receipt capture and geotagged check-in.
- Content & ReportingUpcoming
Asset delivery, rights clearance and live performance reporting.